The advent of the internet has greatly changed the B2B sales process. The customer used to go through the entire sales process with a company salesperson, nowadays up to 75 percent of this process is done independently on the internet. No salesperson is involved at the start. Organizations that are well represented online can spot the opportunities at the start and make them tangible. After you have downloaded the white paper, we would like to stay in touch to discuss how the first steps have been taken!